Management & Office


Janet Atkinson – Principal/Founder
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Janet is the co-founder & visionary of Fashion Street.  She is responsible for the look, feel & style of the agency along with its vendor make up.  Janet has over 20+ years of experience in the  fashion industry and possesses an incredible knack for fashion trends, market direction & products. Before being Fashion Street’s brand manager & sales leader, Janet worked with multiple fashion companies including Swarovski, Brighton and Troll Beads.



Joe Hertig – Principal/Founder
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Joe has been in the Gift, Home & Fashion Industry for past 25+ years.  He is the founder, principal and owner of Fashion Street as well as its sister company, Gift Street.  Joe is well respected amongst his peers and has been an innovative leader in the industry his entire career.  He is the founding president of the Gift & Home Trade Association (GHTA) and current member of the The Source Network.  In addition, Joe has been president of WLS Representative Network Club (2000-2001) and the Minneapolis Mart (2003-2004).



Dennis Schrupp – Key Account Manager

Dennis has been in the industry for over 20 years.  Experienced Vice President of Key Accounts with a demonstrated history of working in the wholesale industry. Skilled in Negotiation, Market Planning, Sales, Retail, E-commerce and Sales Management. Strong sales professional.



Laura Brady – Showroom Manager
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Laura joined the Fashion street team in 2013.  She has excellent customer service & merchandising credentials and is known of her organization as well as attention to detail.   Laura is always ready to lend a hand, take on new projects and support the company missions with plenty of energy & a positive attitude.




Tracie LaBerge – Advertising & Showroom Support
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Tracie joined our team 10 years ago and has over 14+ years of showroom experience and management. Her creativity, innovation & showroom design are well known in the industry. Tracie creates new product displays & sets two to three times per year.  You can be confident that your products will be merchandised professionally with your sales materials up to date and well organized at all times.