Preparing your inventory to appeal to your customers has typically been driven by offerings from trusted brands. Show attendance and the energy and repetitiveness of colors or styles seen at show with advance orders. Industry news and knowledge provided by sales consultants …these are the sources relied upon from buyers that guide in purchase order creation. With new adjusted consumer behaviors and retail platforms, fall of 2020 is arriving with some contemplation from buyers and store owners.
As our Fashion Street reps communicate with buyers throughout the Midwest we are finding that buyers are seeking products that will satisfy the multiple selling platforms that have become the new normal. They are asking products to be versatile enough to sell on a website, on a social media “live” platform and in-store AND asking that product to sell within a much smaller selling cycle, hopefully without a markdown. WHEW. The thought of this pressure does make you pause for thought. Are you pausing?
As a company Fashion Street and our brand partners are dedicated in providing marketplace insight and at once products that will ease the pressure and provide YOU and your customers with desired brands and products. You can count on your sales consultant to have up to the minute stock and inventory lists. Our trusted brands are creating discount, dating and shipping programs to meet your financial goals.